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Published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2015, this insightful paperback spans 344 pages and features contributions from a distinguished group of researchers who delve into the unique strategies and behaviors that drive the success of emerging market multinationals (EMNCs).\u003c\/p\u003e \n\n\u003cp\u003eThis book addresses fundamental theoretical questions, making it an invaluable resource for scholars, graduate students, and consultants alike. Whether you are interested in the innovative approaches of EMNCs or looking to enhance your understanding of global business strategies, this book is designed to engage your intellect and widen your perspective. 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This insightful volume spans 406 pages and delves into how businesses can effectively innovate products and services tailored to the unique needs of the underserved yet expanding middle classes in emerging markets.\u003c\/p\u003e \n\n\u003cp\u003eDesigned for a diverse audience, this book serves as a valuable resource for managers, consultants, researchers, and students keen on understanding the dynamics of innovation in emerging economies. 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This comprehensive guide spans 764 pages and offers invaluable insights for executives, consultants, researchers, and students alike. Delve into the strategic actions taken by mid-sized firms from emerging markets as they enhance their capabilities and evolve into successful multinationals.\u003c\/p\u003e \u003cp\u003eWith a foundation built on forty-one detailed comparative case studies authored by local industry experts, this book provides a unique perspective on the challenges and triumphs faced by Mexican multinationals. Equip yourself with the knowledge to navigate the complexities of global business and understand the dynamics of international expansion. 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