{"title":"Rinkodara","description":null,"products":[{"product_id":"buyer-personas-revised-and-expanded-john-wiley-sons-inc-9781394236336-gain-deep-insight-into-your-customers-buying-decisions-and-win-more-business-jim-kraus","title":"Buyer Personas, Revised and Expanded","description":"\u003cp\u003e\u003cstrong\u003eBuyer Personas, Revised and Expanded\u003c\/strong\u003e by Adele Revella.\u003c\/p\u003e\n\u003cp\u003ePublished by Wiley \u0026amp; Sons, Limited, John, (2024), Hardback, 240 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Consumer behavior, Marketing, Management, BUSINESS \u0026amp; ECONOMICS \/ Marketing \/ General.\u003c\/p\u003e","brand":"Jim Kraus","offers":[{"title":"Default Title","offer_id":52278222946646,"sku":"9781394236336","price":27.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781394236336.jpg?v=1767821655"},{"product_id":"business-of-aspiration-taylor-francis-ltd-9780367552213-how-social-cultural-and-environmental-capital-changes-brands-ana-andjelic","title":"Business of Aspiration","description":"\u003cp\u003eThis book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.\u003c\/p\u003e","brand":"Ana Andjelic","offers":[{"title":"Default Title","offer_id":52278242083158,"sku":"9780367552213","price":175.81,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367552213.jpg?v=1767821699"},{"product_id":"artificial-intelligence-for-marketing-management-taylor-francis-ltd-9781032248486-park-thaichon","title":"Artificial Intelligence for Marketing Management","description":"\u003cp\u003eArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.\u003c\/p\u003e","brand":"Park Thaichon","offers":[{"title":"Default Title","offer_id":52279874814294,"sku":"9781032248486","price":169.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032248486.jpg?v=1767824509"},{"product_id":"advanced-theory-and-practice-in-sport-marketing-taylor-francis-ltd-9781032137537-eric-c-schwarz","title":"Advanced Theory and Practice in Sport Marketing","description":"\u003cp\u003eNow in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.\u003c\/p\u003e","brand":"Eric C. Schwarz","offers":[{"title":"Default Title","offer_id":52280876171606,"sku":"9781032137537","price":73.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032137537.jpg?v=1767826400"},{"product_id":"advanced-theory-and-practice-in-sport-marketing-taylor-francis-ltd-9781032137643-eric-c-schwarz","title":"Advanced Theory and Practice in Sport Marketing","description":"\u003cp\u003eNow in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.\u003c\/p\u003e","brand":"Eric C. Schwarz","offers":[{"title":"Default Title","offer_id":52280876728662,"sku":"9781032137643","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032137643.jpg?v=1767826401"},{"product_id":"absolute-essentials-of-marketing-research-taylor-francis-ltd-9780367760335-bonita-m-kolb","title":"Absolute Essentials of Marketing Research","description":"\u003cp\u003eThis short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.\u003c\/p\u003e","brand":"Bonita M. Kolb","offers":[{"title":"Default Title","offer_id":52281002131798,"sku":"9780367760335","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367760335.jpg?v=1767826716"},{"product_id":"absolute-essentials-of-digital-marketing-taylor-francis-ltd-9780367859206-alan-charlesworth","title":"Absolute Essentials of Digital Marketing","description":"\u003cp\u003eThis shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.\u003c\/p\u003e","brand":"Alan Charlesworth","offers":[{"title":"Default Title","offer_id":52281002262870,"sku":"9780367859206","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367859206.jpg?v=1767826713"},{"product_id":"absolute-essentials-of-digital-marketing-taylor-francis-ltd-9780367611163-alan-charlesworth","title":"Absolute Essentials of Digital Marketing","description":"\u003cp\u003eThis shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.\u003c\/p\u003e","brand":"Alan Charlesworth","offers":[{"title":"Default Title","offer_id":52281002459478,"sku":"9780367611163","price":29.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367611163.jpg?v=1767826712"}],"url":"https:\/\/www.bookshop.lt\/collections\/business-economics-marketing-general.oembed","provider":"Bookshop","version":"1.0","type":"link"}