{"title":"John Egan","description":null,"products":[{"product_id":"john-egan-sage-publications-ltd-marketing-communications-9781529781212","title":"Marketing Communications","description":"\u003cp\u003eDiscover the essential elements of effective marketing with \u003cstrong\u003eMarketing Communications\u003c\/strong\u003e by \u003cstrong\u003eJohn Egan\u003c\/strong\u003e. Published in 2022 by KJS, this comprehensive guide spans 432 pages, providing readers with a thorough introduction to the key tools, theories, and strategies in the field of marketing communications. Whether you're a student, a marketing professional, or simply interested in enhancing your knowledge, this book presents complex concepts in an easy-to-read format. Dive into the world of marketing and learn how to effectively communicate your brand's message to your target audience. Equip yourself with the insights and skills necessary to succeed in today's competitive market. Don't miss out on this valuable resource for anyone looking to master marketing communications.\u003c\/p\u003e","brand":"John Egan","offers":[{"title":"Default Title","offer_id":52153030410582,"sku":"9781529781212","price":75.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781529781212.jpg?v=1766744225"},{"product_id":"saving-jaguar-porter-press-international-9781907085741-john-egan","title":"Saving Jaguar","description":"\u003cp\u003e\u003cstrong\u003eSaving Jaguar\u003c\/strong\u003e by John Egan.\u003c\/p\u003e\n\u003cp\u003ePublished by Porter Press International, (2018), Paperback, 224 pages.\u003c\/p\u003e","brand":"John Egan","offers":[{"title":"Default Title","offer_id":52229678825814,"sku":"9781907085741","price":26.61,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781907085741.jpg?v=1767745399"},{"product_id":"private-business-public-battleground-palgrave-macmillan-9781349425549-the-case-for-21st-century-stakeholder-companies-john-egan","title":"Private Business-Public Battleground","description":"\u003cp\u003eIn \"Private Business-Public Battleground,\" author John Egan delves into the complex relationship between major corporations and public opinion. Published by Palgrave Macmillan in 2002, this insightful paperback explores how companies like Shell, Monsanto, and BAA navigate the challenges of operating in a public arena fraught with scrutiny and controversy. With 198 pages of thought-provoking analysis, Egan examines high-profile cases such as the Shell \u0026amp; Brent Spar incident and the debates surrounding GM foods and Heathrow Terminal 5. This book is essential for anyone interested in understanding the dynamics of corporate responsibility and public perception in today's business landscape. Discover how private interests clash with public sentiment and the implications this has for businesses and society alike.\u003c\/p\u003e","brand":"John Egan","offers":[{"title":"Default Title","offer_id":52231756480854,"sku":"9781349425549","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781349425549.jpg?v=1767748806"},{"product_id":"marketing-communications-sage-publications-ltd-9781529781205-john-egan","title":"Marketing Communications","description":"\u003cp\u003eDiscover the essential insights into marketing communications with \u003cstrong\u003eMarketing Communications\u003c\/strong\u003e by \u003cstrong\u003eJohn Egan\u003c\/strong\u003e. This 4th Revised Edition, published in 2022 by \u003cstrong\u003eSage Publications Ltd\u003c\/strong\u003e, spans an impressive 432 pages, providing a comprehensive overview of the tools, theories, and strategies that shape the marketing landscape.\u003c\/p\u003e \n\n\u003cp\u003eDesigned for both students and professionals, this engaging book presents complex concepts in an accessible manner, making it a valuable resource for anyone looking to enhance their understanding of marketing communications. Whether you're a novice or an experienced marketer, Egan's clear and concise writing will guide you through the intricacies of effective communication in the marketing world.\u003c\/p\u003e \n\n\u003cp\u003eElevate your marketing knowledge and strategies with this indispensable guide. Order your copy of \u003cstrong\u003eMarketing Communications\u003c\/strong\u003e today and take the first step towards mastering the art of marketing!\u003c\/p\u003e","brand":"John Egan","offers":[{"title":"Default Title","offer_id":52269073138006,"sku":"9781529781205","price":196.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781529781205.jpg?v=1767802499"}],"url":"https:\/\/www.bookshop.lt\/collections\/john-egan.oembed","provider":"Bookshop","version":"1.0","type":"link"}