{"title":"Naresh K. Malhotra","description":null,"products":[{"product_id":"essentials-of-marketing-research-global-edition-9781292060163","title":"Essentials of Marketing Research, Global Edition","description":"\u003cp\u003eDiscover the essential guide to marketing research with \u003cstrong\u003eEssentials of Marketing Research, Global Edition\u003c\/strong\u003e by \u003cstrong\u003eNaresh K. Malhotra\u003c\/strong\u003e. Published in 2014, this comprehensive book spans 432 pages and is designed for students in two- and four-year colleges and universities. Malhotra presents a hands-on approach that makes marketing research accessible and engaging, encouraging students to actively participate in the learning process. This edition builds on the success of his previous works, offering a concise overview of key concepts and practical applications. Ideal for anyone looking to deepen their understanding of marketing research, this book is a valuable resource for both students and educators alike. Enhance your knowledge and skills in the field of marketing research with this essential text.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":50975874187606,"sku":"9781292060163","price":90.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292060163.jpg?v=1754181284"},{"product_id":"basic-marketing-research-9781292020488","title":"Basic Marketing Research","description":"\u003cp\u003eDiscover the essential guide to marketing research with \"Basic Marketing Research\" by Naresh K. Malhotra. Published in 2013, this comprehensive resource spans over 676 pages, making it ideal for undergraduate-level courses. Malhotra adopts a hands-on, do-it-yourself approach that emphasizes contemporary decision-making processes. Throughout the book, readers will explore the vital relationship between marketing research decisions and marketing management strategies. This insightful book is designed to equip students and aspiring marketers with the tools they need to excel in the fast-paced world of marketing. Dive into practical examples and clear explanations that bring the principles of marketing research to life. Get ready to elevate your understanding and application of marketing research with this authoritative text from renowned author Naresh K. Malhotra.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":51432239497558,"sku":"9781292020488","price":84.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292020488.jpg?v=1759028756"},{"product_id":"review-of-marketing-research-emerald-publishing-inc-9780765621276-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eDiscover the essential insights of marketing research with the compelling title, \u003cstrong\u003eReview of Marketing Research\u003c\/strong\u003e by Naresh K. Malhotra. Published by Emerald Publishing Inc in 2009, this hardback edition spans 216 pages and is an invaluable resource for scholars, researchers, and practitioners alike. \u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive collection showcases a range of articles authored by leading experts in the field, providing a thorough exploration of contemporary marketing research methodologies. Whether you're looking to deepen your understanding of research techniques or keep up with the latest trends, this book delivers a professional perspective that is both engaging and informative. \u003c\/p\u003e \n\n\u003cp\u003eDon't miss the opportunity to enhance your marketing knowledge with this authoritative title, perfect for anyone interested in advancing their expertise in research.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230102778198,"sku":"9780765621276","price":206.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765621276.jpg?v=1767746196"},{"product_id":"review-of-marketing-research-emerald-publishing-inc-9780765620927-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eDiscover the essential insights into marketing with \"Review of Marketing Research\" by Naresh K. Malhotra, published by Emerald Publishing Inc in 2008. This hardback edition spans 224 pages and features contributions from leading researchers and academicians in the marketing field. The book offers a comprehensive collection of chapters that blend theoretical rigor with practical application, covering literature reviews, advanced methodologies, and empirical studies.\u003c\/p\u003e \u003cp\u003eExplore emerging trends and international developments in market research that are vital for understanding consumer behavior. Whether you're a seasoned professional or a newcomer to marketing, this resource provides detailed guidelines for implementation that can enhance your strategic approach. Equip yourself with the knowledge needed to navigate the complexities of marketing research and make informed decisions. Ideal for students and practitioners alike, this review is a valuable addition to any business and economics library.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230103007574,"sku":"9780765620927","price":206.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765620927.jpg?v=1767746195"},{"product_id":"review-of-marketing-research-emerald-publishing-inc-9780765613042-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eExplore the cutting-edge insights of the marketing world with the \"Review of Marketing Research\" by Naresh K. Malhotra, published by Emerald Publishing Inc. in 2004. This comprehensive hardback edition, spanning 352 pages, is an essential resource for professionals and students alike interested in the nuances of market research.\u003c\/p\u003e  \n\n\u003cp\u003eThis annual series features contributions from leading researchers and academicians, offering a robust collection of articles that delve into theoretical frameworks and practical applications. Each chapter provides an in-depth look at literature reviews, innovative methodologies, empirical studies, and the latest emerging trends in the marketing landscape, along with international perspectives.\u003c\/p\u003e  \n\n\u003cp\u003eEnhance your understanding of marketing research through this detailed and meticulously crafted volume that stands out in the fields of business, economics, and finance. Don't miss out on the opportunity to gain valuable insights into the evolving world of marketing research.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230103564630,"sku":"9780765613042","price":145.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765613042.jpg?v=1767746199"},{"product_id":"review-of-marketing-research-emerald-publishing-inc-9780765613066-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eDiscover the insights of leading scholars in the marketing field with \u003cstrong\u003eReview of Marketing Research\u003c\/strong\u003e by \u003cstrong\u003eNaresh K. Malhotra\u003c\/strong\u003e. Published by Emerald Publishing Inc in 2007, this hardback edition spans 226 pages and is a part of the esteemed annual series dedicated to furthering the understanding of marketing research.\u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive collection features in-depth literature reviews, innovative methodologies, and empirical studies, exploring consumer behavior, market research, and emerging trends on a global scale. Thoughtfully curated, the book offers invaluable guidelines for practical implementation and future theoretical development, making it a must-have for business professionals, researchers, and students alike.\u003c\/p\u003e \n\n\u003cp\u003eElevate your marketing expertise and keep pace with industry developments by diving into \u003cstrong\u003eReview of Marketing Research\u003c\/strong\u003e, a vital resource for anyone invested in the fields of Business \u0026amp; Economics, Marketing, and Consumer Behavior.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230103531862,"sku":"9780765613066","price":151.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765613066.jpg?v=1767746196"},{"product_id":"review-of-marketing-research-emerald-publishing-inc-9780765621252-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eExplore the comprehensive insights of \"Review of Marketing Research\" by Naresh K. Malhotra, published by Emerald Publishing Inc in 2008. This hardback edition spans 216 pages and serves as an essential resource for both marketing researchers and academicians. The book features a collection of articles that delve into literature reviews, innovative methodologies, empirical studies, and emerging trends within the marketing field. Additionally, it addresses international developments and provides practical guidelines for implementation, alongside valuable suggestions for theory development and testing. Whether you are a seasoned professional or a student in marketing, this book will enhance your understanding of the dynamic landscape of marketing research.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230103695702,"sku":"9780765621252","price":77.03,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765621252.jpg?v=1767746197"},{"product_id":"review-of-marketing-research-emerald-publishing-inc-9780765613059-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eDiscover the insights of the marketing world with \"Review of Marketing Research\" by Naresh K. Malhotra, published by Emerald Publishing Inc. in 2005. This hardback edition spans 256 pages and presents a comprehensive collection of state-of-the-art articles from leading researchers and experts in the field of marketing. \u003c\/p\u003e \n\n\u003cp\u003eThis annual series is designed for professionals and academics alike, featuring approximately 7-8 meticulously curated chapters in each volume. Each contribution undergoes a rigorous double-blind review process, ensuring that you receive a credible and diverse perspective on the latest marketing research methodologies and consumer behavior insights. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a student, researcher, or practitioner in business and economics, this essential resource will deepen your understanding of market research and its pivotal role in developing effective marketing strategies. Don't miss out on enhancing your knowledge with this informative publication.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230103728470,"sku":"9780765613059","price":145.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765613059.jpg?v=1767746197"},{"product_id":"review-of-marketing-research-emerald-publishing-limited-9780857248978-special-issue-marketing-legends-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eUnlock the insights of marketing mastery with the \u003cstrong\u003eReview of Marketing Research\u003c\/strong\u003e by \u003cstrong\u003eNaresh K. Malhotra\u003c\/strong\u003e, published in 2011 by Emerald Publishing Limited. This exceptional hardback edition, consisting of 376 pages, offers a unique collection of chapters penned by renowned marketing icons. Dive into the minds of legendary figures such as Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind, and Zaltman, as they share not only their groundbreaking research but also the pivotal moments that shaped their illustrious academic careers. This volume serves as an invaluable resource for marketers, academics, and anyone interested in the evolution of marketing thought. Enhance your understanding of the field and glean wisdom from some of its most influential voices. Don't miss your chance to own this essential piece of marketing literature.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230103892310,"sku":"9780857248978","price":127.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780857248978.jpg?v=1767746199"},{"product_id":"review-of-marketing-research-emerald-publishing-limited-9781781907603-naresh-k-malhotra","title":"Review of Marketing Research","description":"\u003cp\u003eDiscover the comprehensive insights of \"Review of Marketing Research\" by Naresh K. Malhotra, published in 2013 by Emerald Publishing Limited. This hardback edition spans 306 pages and serves as an essential resource for marketing professionals and scholars alike. Malhotra, a renowned expert in the field, delves into the critical analysis of marketing research, presenting a collection of innovative methodologies and practical applications. This book is an invaluable addition to your marketing library, offering strategies that can enhance your research efforts and decision-making processes. Elevate your understanding of marketing dynamics and equip yourself with the latest research trends by exploring this compelling work. Ideal for both students and seasoned marketers, \"Review of Marketing Research\" is a must-read for anyone looking to deepen their expertise in marketing research.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230358827350,"sku":"9781781907603","price":145.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781781907603.jpg?v=1767746628"},{"product_id":"relationship-marketing-re-imagined-business-expert-press-9781631574337-marketing-s-inevitable-shift-from-exchanges-to-value-cocreating-relationships-naresh-k-malhotra","title":"Relationship Marketing Re-Imagined","description":"\u003cp\u003eExplore the transformative power of relationship marketing with \u003cstrong\u003eRelationship Marketing Re-Imagined\u003c\/strong\u003e by \u003cstrong\u003eNaresh K. Malhotra\u003c\/strong\u003e. Published by Business Expert Press in 2016, this insightful paperback spans 168 pages and delves into the essential concepts of relationship marketing and CRM analytics. Whether you are a business executive, a marketing student, or simply someone keen to understand the dynamics of effective marketing strategies, this book offers valuable insights that can elevate your approach. Naresh K. Malhotra shares expert knowledge and practical frameworks that will help you harness the potential of relationship marketing to foster stronger connections with customers and drive business success. Don't miss the opportunity to transform your marketing practices with this essential resource.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52230633980246,"sku":"9781631574337","price":21.82,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781631574337.jpg?v=1767747095"},{"product_id":"marketing-research-an-applied-orientation-global-edition-pearson-education-limited-9781292265636-naresh-k-malhotra","title":"Marketing Research: An Applied Orientation, Global Edition","description":"\u003cp\u003e\u003cstrong\u003eMarketing Research: An Applied Orientation, Global Edition\u003c\/strong\u003e by Naresh K. Malhotra, SPSS SPSS.\u003c\/p\u003e\n\u003cp\u003ePublished by Pearson, (2019), Paperback, 888 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Marketing research, Methodology, Recherche, Marktonderzoek.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52235755290966,"sku":"9781292265636","price":100.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292265636.jpg?v=1767756001"},{"product_id":"essentials-of-marketing-research-pearson-education-limited-9780273724339-naresh-k-malhotra","title":"Essentials of Marketing Research","description":"\u003cp\u003eDiscover the vital insights of \"Essentials of Marketing Research\" by Naresh K. Malhotra, published by Pearson Education Limited in 2013. This comprehensive paperback spans 496 pages, expertly blending contemporary theory with European case studies and practical software applications. Ideal for students and professionals alike, this book equips readers with the essential skills needed to design and conduct high-quality quantitative and qualitative marketing research. With a focus on the entire marketing research process, it empowers you to confidently navigate each stage, from conception to execution. Enhance your understanding of marketing research principles and elevate your study skills with this indispensable resource.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52245302182230,"sku":"9780273724339","price":99.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273724339.jpg?v=1767769477"},{"product_id":"customer-relationship-marketing-theoretical-and-managerial-perspectives-world-scientific-publishing-co-inc-usa-9781944659745-naresh-k-malhotra","title":"Customer Relationship Marketing: Theoretical And Managerial Perspectives","description":"\u003cp\u003e\u003cstrong\u003eCustomer Relationship Marketing: Theoretical And Managerial Perspectives\u003c\/strong\u003e by Naresh K. Malhotra, James Agarwal.\u003c\/p\u003e\n\u003cp\u003ePublished by World Scientific Publishing Co Pte Ltd, (2020), Paperback, 372 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Commerce.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52276699496790,"sku":"9781944659745","price":66.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781944659745.jpg?v=1767818031"},{"product_id":"artificial-intelligence-in-marketing-emerald-publishing-limited-9781802628760-naresh-k-malhotra","title":"Artificial Intelligence in Marketing","description":"\u003cp\u003eDiscover the transformative power of technology in marketing with \u003cstrong\u003eArtificial Intelligence in Marketing\u003c\/strong\u003e by Naresh K. Malhotra, published by Emerald Publishing Limited in 2023. This insightful hardback edition spans 344 pages and delves into the dynamic relationship between marketing and the evolving landscape of Artificial Intelligence (AI).\u003c\/p\u003e \n\n\u003cp\u003eIn this compelling work, leading scholars examine how AI is not only reshaping marketing strategies but also influencing consumer behavior. By broadening the marketing concept, this book aims to make a positive impact on the world, pushing the boundaries of traditional marketing practices.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a marketing professional, a student, or simply interested in the intersection of technology and marketing, Malhotra's exploration offers valuable insights into the future of the industry. Don't miss your chance to stay ahead in this rapidly changing field!\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":52279870685526,"sku":"9781802628760","price":125.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781802628760.jpg?v=1767824501"}],"url":"https:\/\/www.bookshop.lt\/collections\/naresh-k-malhotra.oembed?page=2","provider":"Bookshop","version":"1.0","type":"link"}