{"title":"Peter Navin","description":null,"products":[{"product_id":"cmo-of-people-9781547416639","title":"CMO of People","description":"\u003cp\u003eExplore a revolutionary approach to Human Resources with \u003cstrong\u003eCMO of People\u003c\/strong\u003e by \u003cstrong\u003ePeter Navin\u003c\/strong\u003e, published in 2018. This insightful book redefines the role of HR, likening it to the marketing department, where the Chief Marketing Officer (CMO) curates experiences to maximize customer lifetime value. Similarly, the \"CMO of People\" focuses on creating exceptional employee experiences to enhance their lifetime value within the organization.\u003c\/p\u003e \u003cp\u003eWith 266 pages of expert insights, Navin challenges traditional HR practices and encourages a strategic, marketing-oriented mindset in managing personnel. Discover how this innovative model can transform your organization and drive employee motivation, engagement, and retention. Ideal for HR professionals and business leaders alike, \u003cstrong\u003eCMO of People\u003c\/strong\u003e is a must-read for anyone looking to elevate their approach to personnel management.\u003c\/p\u003e","brand":"Peter Navin","offers":[{"title":"Default Title","offer_id":51463645757782,"sku":"9781547416639","price":39.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781547416639.jpg?v=1759337561"},{"product_id":"cmo-of-people-de-gruyter-9783110752960-manage-employees-like-customers-peter-navin","title":"CMO of People","description":"\u003cp\u003e\u003cstrong\u003eCMO of People\u003c\/strong\u003e by David Creelman, Peter Navin.\u003c\/p\u003e\n\u003cp\u003ePublished by de Gruyter GmbH, Walter, (2021), Paperback, 281 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Employee motivation, Personnel management.\u003c\/p\u003e","brand":"Peter Navin","offers":[{"title":"Default Title","offer_id":52277505130838,"sku":"9783110752960","price":21.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783110752960.jpg?v=1767820025"}],"url":"https:\/\/www.bookshop.lt\/collections\/peter-navin.oembed","provider":"Bookshop","version":"1.0","type":"link"}