{"title":"Wilson Ozuem","description":null,"products":[{"product_id":"sustainable-digital-marketing-for-fashion-and-luxury-brands-springer-international-publishing-ag-9783031824661-theory-and-practice-wilson-ozuem","title":"Sustainable Digital Marketing for Fashion and Luxury Brands","description":"\u003cp\u003eDiscover the future of fashion and luxury branding with \u003cstrong\u003eSustainable Digital Marketing for Fashion and Luxury Brands\u003c\/strong\u003e by Wilson Ozuem. Published by Springer International Publishing AG in 2025, this comprehensive hardback spans 703 pages and delves into the transformative landscape of the fashion industry in the wake of the COVID-19 pandemic. Ozuem critically analyzes the pressing need for sustainable digital marketing strategies, offering innovative solutions tailored for modern brands. This essential read equips marketers, brand managers, and industry professionals with the knowledge to navigate the complexities of digital marketing while prioritizing sustainability. Embrace the evolution of the fashion sector and learn how to implement effective, eco-friendly marketing practices that resonate with today's conscious consumers. Elevate your brand's presence and stay ahead of the curve with this insightful guide.\u003c\/p\u003e","brand":"Wilson Ozuem","offers":[{"title":"Default Title","offer_id":52256509886806,"sku":"9783031824661","price":218.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031824661.jpg?v=1767786206"},{"product_id":"digital-marketing-strategies-for-value-co-creation-2e-springer-international-publishing-ag-9783031846120-models-and-approaches-for-online-brand-communities-wilson-ozuem","title":"Digital Marketing Strategies for Value Co-Creation 2e","description":"\u003cp\u003eDiscover the transformative power of digital marketing with \u003cstrong\u003eDigital Marketing Strategies for Value Co-Creation 2e\u003c\/strong\u003e by \u003cstrong\u003eWilson Ozuem\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2025, this comprehensive second edition spans \u003cstrong\u003e311 pages\u003c\/strong\u003e and delves into the critical role of Online Brand Communities (OBCs) in enhancing marketing strategies. As the landscape of value co-creation continues to evolve, Ozuem provides insightful frameworks and innovative approaches to leverage OBCs effectively. This book is an essential resource for marketers, business leaders, and academics looking to stay ahead in the digital age. Enhance your understanding of the interplay between digital marketing and value creation with this indispensable guide.\u003c\/p\u003e","brand":"Wilson Ozuem","offers":[{"title":"Default Title","offer_id":52266200301910,"sku":"9783031846120","price":157.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031846120.jpg?v=1767798878"},{"product_id":"digital-marketing-strategies-for-value-co-creation-springer-nature-switzerland-ag-9783030944469-models-and-approaches-for-online-brand-communities-wilson-ozuem","title":"Digital Marketing Strategies for Value Co-creation","description":"\u003cp\u003eExplore the transformative power of online brand communities with \"Digital Marketing Strategies for Value Co-creation\" by Wilson Ozuem. Published by Springer Nature Switzerland AG in 2023, this insightful paperback spans 248 pages, offering a comprehensive guide for marketers looking to enhance consumer engagement through innovative strategies. Ozuem delves into the significance of online brand communities (OBCs) in shaping effective marketing strategies, providing readers with practical insights on how to leverage these platforms for maximum impact. Whether you're a seasoned marketer or new to the field, this book equips you with the tools needed to foster meaningful connections with your audience. Discover how to create value and drive engagement in the digital age with this essential resource.\u003c\/p\u003e","brand":"Wilson Ozuem","offers":[{"title":"Default Title","offer_id":52276127236438,"sku":"9783030944469","price":133.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030944469.jpg?v=1767816749"}],"url":"https:\/\/www.bookshop.lt\/collections\/wilson-ozuem.oembed","provider":"Bookshop","version":"1.0","type":"link"}