{"title":"Andreas Hinterhuber","description":"\u003cp\u003e\u003cstrong\u003eAndreas Hinterhuber\u003c\/strong\u003e – autoriaus knygos mūsų kataloge: 8 knygos. Peržiūrėkite visus leidimus ir užsisakykite internetu su pristatymu visoje Lietuvoje.\u003c\/p\u003e","products":[{"product_id":"pricing-and-the-sales-force-9781138791886","title":"Pricing and the Sales Force","description":"\u003cp\u003eThe third in Hinterhuber and Liozu’s successful pricing series, this book is essential reading for pricing strategy and sales scholars and practitioners.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":51087678210390,"sku":"9781138791886","price":78.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138791886.jpg?v=1755605084"},{"product_id":"managing-digital-transformation-9780367441975","title":"Managing Digital Transformation","description":"\u003cp\u003eThis book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":51343298920790,"sku":"9780367441975","price":60.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367441975.jpg?v=1758154626"},{"product_id":"pricing-and-the-sales-force-taylor-francis-ltd-9781138791879-andreas-hinterhuber","title":"Pricing and the Sales Force","description":"\u003cp\u003eThe third in Hinterhuber and Liozu’s successful pricing series, this book is essential reading for pricing strategy and sales scholars and practitioners.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52231835484502,"sku":"9781138791879","price":214.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138791879.jpg?v=1767748937"},{"product_id":"innovation-in-pricing-taylor-francis-ltd-9781138738270-contemporary-theories-and-best-practices-andreas-hinterhuber","title":"Innovation in Pricing","description":"","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52238780105046,"sku":"9781138738270","price":92.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138738270.jpg?v=1767760723"},{"product_id":"innovation-in-pricing-taylor-francis-ltd-9781138738256-contemporary-theories-and-best-practices-andreas-hinterhuber","title":"Innovation in Pricing","description":"","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52238780858710,"sku":"9781138738256","price":260.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138738256.jpg?v=1767760728"},{"product_id":"value-first-then-price-taylor-francis-ltd-9781032012124-building-value-based-pricing-strategies-andreas-hinterhuber","title":"Value First, Then Price","description":"\u003cp\u003eValue-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52255662375254,"sku":"9781032012124","price":69.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032012124.jpg?v=1767785058"},{"product_id":"value-first-then-price-taylor-francis-ltd-9781032012193-building-value-based-pricing-strategies-andreas-hinterhuber","title":"Value First, Then Price","description":"\u003cp\u003eValue-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52255663259990,"sku":"9781032012193","price":217.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032012193.jpg?v=1767785059"}],"url":"https:\/\/www.bookshop.lt\/en\/collections\/andreas-hinterhuber.oembed","provider":"Bookshop","version":"1.0","type":"link"}