{"title":"Monique Diderich","description":"\u003cp\u003e\u003cstrong\u003eMonique Diderich\u003c\/strong\u003e – autoriaus knygos mūsų kataloge: 3 knygos. Peržiūrėkite visus leidimus ir užsisakykite internetu su pristatymu visoje Lietuvoje.\u003c\/p\u003e","products":[{"product_id":"analysis-of-theodore-levitts-marketing-myopia-9781912127337","title":"An Analysis of Theodore Levitt's Marketing Myopia","description":"\u003cp\u003eExplore the groundbreaking insights of Monique Diderich in her book, \u003cstrong\u003eAnalysis of Theodore Levitt's Marketing Myopia\u003c\/strong\u003e, published in 2017. This compelling 94-page read delves into the pivotal ideas introduced by Theodore Levitt, who recognized the critical link between customer perspective and business success. Levitt challenged the traditional notion that a company’s product should be the focus, instead emphasizing the importance of understanding consumer behavior. This analysis invites readers to rethink marketing strategies and adopt a customer-centric approach that can prevent business failures. Perfect for marketers, business leaders, and students of economics, this book offers valuable lessons that are relevant across various industries. Enhance your understanding of effective marketing with Diderich's insightful exploration of Levitt's influential manifesto.\u003c\/p\u003e","brand":"Monique Diderich","offers":[{"title":"Default Title","offer_id":51287449174358,"sku":"9781912127337","price":10.61,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781912127337.jpg?v=1757602057"},{"product_id":"marketing-myopia-macat-international-limited-9781912302161-monique-diderich","title":"Marketing Myopia","description":"\u003cp\u003eDiscover the groundbreaking insights of Monique Diderich in her compelling analysis, \u003cstrong\u003eMarketing Myopia\u003c\/strong\u003e, published by Macat International Limited in 2017. In this thought-provoking book, Diderich explores the pivotal ideas introduced by Theodore Levitt, who recognized the critical reason behind many companies' failures: their inability to adapt when the market for their products diminished.\u003c\/p\u003e \n\n\u003cp\u003eLevitt's manifesto challenges the traditional belief that a company's product is its most important asset. Instead, he emphasizes the need for businesses to focus on consumer behavior and the broader market dynamics that influence success. With 94 pages of enlightening content, \u003cstrong\u003eMarketing Myopia\u003c\/strong\u003e serves as an essential read for marketers, business leaders, and anyone interested in understanding the economics of consumer behavior. Dive into this essential guide and transform your perspective on marketing and business strategy.\u003c\/p\u003e","brand":"Monique Diderich","offers":[{"title":"Default Title","offer_id":52235757289814,"sku":"9781912302161","price":29.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781912302161.jpg?v=1767756003"},{"product_id":"analysis-of-theodore-levitt-s-marketing-myopia-macat-international-limited-9781912127337-monique-diderich","title":"An Analysis of Theodore Levitt's Marketing Myopia","description":"\u003cp\u003eDiscover the groundbreaking insights of Theodore Levitt in \"Analysis of Theodore Levitt's Marketing Myopia,\" authored by Monique Diderich and published by Macat International Limited in 2017. This compelling 94-page paperback delves into the reasons behind business failures when market demand wanes, challenging the traditional notion that a company's product is the most important factor. Levitt's manifesto emphasizes the critical role of the customer in driving business success, urging companies across all industries to adopt a customer-centric perspective. This analysis not only provides valuable lessons in consumer behavior and marketing but also serves as a vital resource for anyone looking to understand the dynamics of economics in the modern marketplace. Enhance your understanding of effective marketing strategies with this essential read.\u003c\/p\u003e","brand":"Monique Diderich","offers":[{"title":"Default Title","offer_id":52252372304214,"sku":"9781912127337","price":10.61,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781912127337_88839368-6088-4b8b-a3aa-030b83b7ea3a.jpg?v=1767780354"}],"url":"https:\/\/www.bookshop.lt\/en\/collections\/monique-diderich.oembed","provider":"Bookshop","version":"1.0","type":"link"}