Content Strategy for the Web
About the book
Discover the transformative power of effective content management with Content Strategy for the Web by Kristina Halvorson. Published in 2012, this insightful book spans 224 pages, guiding you from the chaos of disorganized content to a sustainable strategy that drives business success. If your website redesigns have fallen flat and your new CMS has only added to the confusion, this book is your essential resource.
Halvorson expertly outlines how to harness the full potential of your content, revealing opportunities for new revenue streams and cost savings. Whether you're struggling to find direction or looking to enhance your existing strategy, Content Strategy for the Web is designed to help organizations worldwide realize the true value of their content. Elevate your business and ensure long-term success by mastering the art of content strategy with this must-read guide.
| Author | Kristina Halvorson |
|---|---|
| Publisher | Pearson Education (US) |
| Published | 2012 year |
| Language | English |
| Pages | 224 pages |
| Format | Soft cover |
| Genre | Verslas ir vadyba |
| ISBN | 9780321808301 |
