Data Engineering for Data-Driven Marketing
About the book
Discover the essential connection between data engineering and effective marketing with Data Engineering for Data-Driven Marketing by Emerald Publishing Limited. This insightful hardback, published in 2025, spans 258 pages and provides a comprehensive examination of how data engineering can enhance modern marketing strategies.
Through a strategic lens, this book delves into the methodologies for collecting, transforming, and storing diverse data sources, empowering marketers to leverage data effectively. Whether you are a marketing professional or a data engineer, this book offers valuable insights that will help you navigate the complexities of data-driven marketing.
Enhance your understanding of the vital role that data plays in shaping successful marketing campaigns and stay ahead in the competitive landscape. Get your copy of Data Engineering for Data-Driven Marketing today and transform your approach to marketing!
| Author | India) Balusamy Balamurugan (Shiv Nadar University |
|---|---|
| Publisher | Emerald Publishing Limited |
| Published | 2025 m. |
| Language | English |
| Pages | 258 psl. |
| Format | Hardcover |
| ISBN | 9781836623274 |