Service-Dominant Logic
€41,07
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About the book
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
| Author | Robert F. Lusch |
|---|---|
| Publisher | Cambridge University Press |
| Published | 2014 m. |
| Language | English |
| Pages | 248 psl. |
| Format | Soft cover |
| Genre | Philosophy |
| ISBN | 9780521124324 |
Other editions (1)
Service-Dominant Logic
€41,07
1
