{"product_id":"advalue-taylor-francis-ltd-9781138441101-leslie-butterfield","title":"AdValue","description":"\u003cp\u003eProvides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.\u003c\/p\u003e","brand":"Leslie Butterfield","offers":[{"title":"Default Title","offer_id":52253109485910,"sku":"9781138441101","price":242.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138441101.jpg?v=1767781463","url":"https:\/\/www.bookshop.lt\/products\/advalue-taylor-francis-ltd-9781138441101-leslie-butterfield","provider":"Bookshop","version":"1.0","type":"link"}