{"product_id":"alexander-osterwalder-john-wiley-sons-inc-value-proposition-design-how-to-create-products-and-services-customers-want-9781118968055","title":"Value Proposition Design, How to Create Products and Services Customers Want","description":"\u003cp\u003eDiscover the secrets to crafting irresistible value propositions with \u003cstrong\u003eValue Proposition Design: How to Create Products and Services Customers Want\u003c\/strong\u003e by \u003cstrong\u003eAlexander Osterwalder\u003c\/strong\u003e. Published in 2014 and spanning 320 pages, this insightful guide builds on the foundation laid by the international bestseller \u003cem\u003eBusiness Model Generation\u003c\/em\u003e. Osterwalder expertly addresses the fundamental challenge faced by every business: how to design compelling products and services that attract and retain customers. \u003c\/p\u003e \u003cp\u003eWith practical tools and proven strategies, this book empowers entrepreneurs and business leaders to understand their customers' needs and preferences. Whether you're launching a new product or refining an existing service, \u003cstrong\u003eValue Proposition Design\u003c\/strong\u003e provides the framework you need to create offerings that resonate with your target audience. Dive into this essential resource and transform your business approach today!\u003c\/p\u003e","brand":"Alexander Osterwalder","offers":[{"title":"Default Title","offer_id":52110367949142,"sku":"9781118968055","price":32.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118968055.jpg?v=1766120058","url":"https:\/\/www.bookshop.lt\/products\/alexander-osterwalder-john-wiley-sons-inc-value-proposition-design-how-to-create-products-and-services-customers-want-9781118968055","provider":"Bookshop","version":"1.0","type":"link"}