{"product_id":"brand-management-sage-publications-ltd-9781529616972-co-creating-meaningful-brands-michael-beverland","title":"Brand Management","description":"\u003cp\u003eThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.\u003c\/p\u003e","brand":"Michael Beverland","offers":[{"title":"Default Title","offer_id":52278479618390,"sku":"9781529616972","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781529616972.jpg?v=1767822197","url":"https:\/\/www.bookshop.lt\/products\/brand-management-sage-publications-ltd-9781529616972-co-creating-meaningful-brands-michael-beverland","provider":"Bookshop","version":"1.0","type":"link"}