{"product_id":"business-to-business-marketing-sage-publications-inc-9780803959644-a-strategic-approach-michael-h-morris","title":"Business-to-Business Marketing","description":"\u003cp\u003eDiscover the essential insights of industrial marketing with the thoroughly updated \u003cstrong\u003eBusiness-to-Business Marketing\u003c\/strong\u003e by \u003cstrong\u003eMichael H. Morris\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2001, this 3rd Revised Edition spans an impressive \u003cstrong\u003e560 pages\u003c\/strong\u003e, making it an indispensable resource for both academics and marketing professionals. \u003c\/p\u003e \u003cp\u003eThis much-anticipated edition offers a comprehensive and state-of-the-art perspective on the unique challenges faced in the business-to-business marketplace. Morris emphasizes the importance of strategic thinking and action, equipping readers with the tools necessary to navigate the complexities of industrial marketing effectively. \u003c\/p\u003e \u003cp\u003eWhether you are a seasoned marketer or new to the field, this book will enhance your understanding and application of essential marketing principles in a B2B context. Don't miss the opportunity to elevate your marketing strategy with this authoritative guide.\u003c\/p\u003e","brand":"Michael H. Morris","offers":[{"title":"Default Title","offer_id":52250979172694,"sku":"9780803959644","price":257.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780803959644.jpg?v=1767778258","url":"https:\/\/www.bookshop.lt\/products\/business-to-business-marketing-sage-publications-inc-9780803959644-a-strategic-approach-michael-h-morris","provider":"Bookshop","version":"1.0","type":"link"}