{"product_id":"cognitive-interviewing-sage-publications-inc-9780761928041-a-tool-for-improving-questionnaire-design-gordon-b-willis","title":"Cognitive Interviewing","description":"\u003cp\u003eThe design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.\u003c\/p\u003e","brand":"Gordon B. Willis","offers":[{"title":"Default Title","offer_id":52249428656470,"sku":"9780761928041","price":178.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761928041.jpg?v=1767775951","url":"https:\/\/www.bookshop.lt\/products\/cognitive-interviewing-sage-publications-inc-9780761928041-a-tool-for-improving-questionnaire-design-gordon-b-willis","provider":"Bookshop","version":"1.0","type":"link"}