{"product_id":"competitive-marketing-rle-marketing-taylor-francis-ltd-9781138971387-a-strategic-approach-john-o-shaughnessy","title":"Competitive Marketing (RLE Marketing)","description":"\u003cp\u003eDiscover the essential insights of marketing strategy with \u003cstrong\u003eCompetitive Marketing (RLE Marketing)\u003c\/strong\u003e by \u003cstrong\u003eJohn O'Shaughnessy\u003c\/strong\u003e. First published in 1984 and updated in 2015, this acclaimed text has established itself as a cornerstone for both students and professionals in the field. Spanning an impressive \u003cstrong\u003e766 pages\u003c\/strong\u003e, O'Shaughnessy expertly blends analytical depth with a wide-ranging overview of marketing theory and practice. This comprehensive guide is designed to equip readers with the tools needed to navigate the complexities of a competitive marketplace. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e, this paperback edition is a must-have resource for anyone looking to enhance their understanding of marketing strategies. Whether you are a student seeking foundational knowledge or a practitioner aiming to refine your skills, \u003cstrong\u003eCompetitive Marketing\u003c\/strong\u003e is your go-to reference for success in the dynamic world of marketing.\u003c\/p\u003e","brand":"John O'Shaughnessy","offers":[{"title":"Default Title","offer_id":52248991465814,"sku":"9781138971387","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138971387.jpg?v=1767775261","url":"https:\/\/www.bookshop.lt\/products\/competitive-marketing-rle-marketing-taylor-francis-ltd-9781138971387-a-strategic-approach-john-o-shaughnessy","provider":"Bookshop","version":"1.0","type":"link"}