{"product_id":"corporate-social-responsibility-and-marketing-ethics-taylor-francis-ltd-9781032329222-the-effects-of-value-based-marketing-on-consumer-behaviour-honorata-howaniec","title":"Corporate Social Responsibility and Marketing Ethics","description":"\u003cp\u003eThis book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.\u003c\/p\u003e","brand":"Honorata Howaniec","offers":[{"title":"Default Title","offer_id":52277008564566,"sku":"9781032329222","price":169.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032329222.jpg?v=1767818787","url":"https:\/\/www.bookshop.lt\/products\/corporate-social-responsibility-and-marketing-ethics-taylor-francis-ltd-9781032329222-the-effects-of-value-based-marketing-on-consumer-behaviour-honorata-howaniec","provider":"Bookshop","version":"1.0","type":"link"}