{"product_id":"customer-relationship-management-taylor-francis-ltd-9780750656771-simon-knox","title":"Customer Relationship Management","description":"\u003cp\u003eDiscover the essential guide to effective Customer Relationship Management with \u003cstrong\u003eCustomer Relationship Management\u003c\/strong\u003e by \u003cstrong\u003eSimon Knox\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2002, this comprehensive hardback spans 320 pages, providing a strategic framework for implementing successful CRM policies. \u003c\/p\u003e \n\n\u003cp\u003eKnox delves into five critical processes: strategy development, value creation, channel and media integration, information management, and performance assessment. Each process is designed to enhance your understanding and execution of CRM, ensuring your business thrives in a competitive market. \u003c\/p\u003e\n\n\u003cp\u003eAdditionally, the book features insightful interviews with four industry thought leaders, presenting a forward-looking vision for the future of CRM. Whether you're a marketing professional or a business leader, this book is an invaluable resource for mastering customer relationships and driving business success.\u003c\/p\u003e","brand":"Simon Knox","offers":[{"title":"Default Title","offer_id":52247817322838,"sku":"9780750656771","price":80.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750656771.jpg?v=1767773466","url":"https:\/\/www.bookshop.lt\/products\/customer-relationship-management-taylor-francis-ltd-9780750656771-simon-knox","provider":"Bookshop","version":"1.0","type":"link"}