{"product_id":"effective-crm-using-predictive-analytics-john-wiley-sons-inc-9781119011552-antonios-chorianopoulos","title":"Effective CRM using Predictive Analytics","description":"\u003cp\u003eDiscover the transformative power of data with \u003cstrong\u003eEffective CRM using Predictive Analytics\u003c\/strong\u003e by \u003cstrong\u003eAntonios Chorianopoulos\u003c\/strong\u003e, published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2015. This comprehensive guide spans \u003cstrong\u003e400 pages\u003c\/strong\u003e and serves as a crucial resource for professionals looking to enhance customer relationships through data-driven strategies.\u003c\/p\u003e \n\n\u003cp\u003eThis book takes a hands-on approach, bridging the gap between complex analytics and practical marketing applications. It provides step-by-step guidance on leveraging data mining techniques to tackle real-world business challenges effectively. Organized into three insightful parts, it equips readers with the tools necessary to implement predictive analytics in their CRM practices.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a seasoned marketer or new to the field, \u003cstrong\u003eEffective CRM using Predictive Analytics\u003c\/strong\u003e will empower you to make informed decisions and optimize your customer engagement strategies.\u003c\/p\u003e","brand":"Antonios Chorianopoulos","offers":[{"title":"Default Title","offer_id":52246071214422,"sku":"9781119011552","price":55.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119011552.jpg?v=1767770713","url":"https:\/\/www.bookshop.lt\/products\/effective-crm-using-predictive-analytics-john-wiley-sons-inc-9781119011552-antonios-chorianopoulos","provider":"Bookshop","version":"1.0","type":"link"}