{"product_id":"focus-group-guidebook-sage-publications-inc-9780761908180-david-l-morgan","title":"Focus Group Guidebook","description":"\u003cp\u003eDiscover the essential insights into focus group research with the \u003cstrong\u003eFocus Group Guidebook\u003c\/strong\u003e by \u003cstrong\u003eDavid L. Morgan\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1997, this informative paperback spans 120 pages and serves as a valuable resource for anyone interested in social sciences and marketing research. \u003c\/p\u003e \u003cp\u003eThis guidebook offers a comprehensive introduction to focus group methodologies, detailing the reasons for utilizing focus groups and the outcomes you can achieve. It explores the historical context of focus groups, provides guidance on when and why to use them, and includes several concise case studies that showcase various applications in real-world scenarios. \u003c\/p\u003e \u003cp\u003eWhether you're a researcher, marketer, or social scientist, the \u003cstrong\u003eFocus Group Guidebook\u003c\/strong\u003e is an indispensable reference for enhancing your understanding of group dynamics and collective psychology. Dive into this essential resource and elevate your research techniques today!\u003c\/p\u003e","brand":"David L. Morgan","offers":[{"title":"Default Title","offer_id":52244174831958,"sku":"9780761908180","price":112.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761908180.jpg?v=1767767714","url":"https:\/\/www.bookshop.lt\/products\/focus-group-guidebook-sage-publications-inc-9780761908180-david-l-morgan","provider":"Bookshop","version":"1.0","type":"link"}