{"product_id":"george-gallup-in-hollywood-columbia-university-press-9780231121323-susan-ohmer","title":"George Gallup in Hollywood","description":"\u003cp\u003eTakes a look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his approach to market research.\u003c\/p\u003e","brand":"Susan Ohmer","offers":[{"title":"Default Title","offer_id":52243251954006,"sku":"9780231121323","price":107.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780231121323.jpg?v=1767766257","url":"https:\/\/www.bookshop.lt\/products\/george-gallup-in-hollywood-columbia-university-press-9780231121323-susan-ohmer","provider":"Bookshop","version":"1.0","type":"link"}