{"product_id":"global-e-commerce-cambridge-university-press-9781107403468-impacts-of-national-environment-and-policy-kenneth-l-kraemer","title":"Global e-commerce","description":"\u003cp\u003eDiscover the profound insights of Kenneth L. Kraemer in his compelling book, \u003cstrong\u003eGlobal e-commerce\u003c\/strong\u003e, published by Cambridge University Press in 2011. Spanning 468 pages, this essential read delves into the significant impact of the Internet and e-commerce on modern business practices. Kraemer challenges the common belief that these technologies are revolutionizing the business landscape. Instead, he illustrates how companies are strategically adapting the Internet and e-commerce to strengthen their existing relationships with customers, suppliers, and business partners. This thought-provoking exploration is perfect for anyone interested in understanding the true dynamics of globalization and electronic commerce. Enhance your knowledge and stay ahead in the ever-evolving world of business with this insightful publication.\u003c\/p\u003e","brand":"Kenneth L. Kraemer","offers":[{"title":"Default Title","offer_id":52243042632022,"sku":"9781107403468","price":53.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107403468.jpg?v=1767765910","url":"https:\/\/www.bookshop.lt\/products\/global-e-commerce-cambridge-university-press-9781107403468-impacts-of-national-environment-and-policy-kenneth-l-kraemer","provider":"Bookshop","version":"1.0","type":"link"}