{"product_id":"healthcare-relationship-marketing-taylor-francis-ltd-9781032838397-strategy-design-and-measurement-ira-j-haimowitz","title":"Healthcare Relationship Marketing","description":"\u003cp\u003eThis is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark\u003c\/p\u003e","brand":"Ira J. Haimowitz","offers":[{"title":"Default Title","offer_id":52263885046102,"sku":"9781032838397","price":49.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032838397.jpg?v=1767795823","url":"https:\/\/www.bookshop.lt\/products\/healthcare-relationship-marketing-taylor-francis-ltd-9781032838397-strategy-design-and-measurement-ira-j-haimowitz","provider":"Bookshop","version":"1.0","type":"link"}