{"product_id":"key-account-plans-taylor-francis-ltd-9780750683678-lynette-ryals","title":"Key Account Plans","description":"\u003cp\u003eProvides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.\u003c\/p\u003e","brand":"Lynette Ryals","offers":[{"title":"Default Title","offer_id":52237884227926,"sku":"9780750683678","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750683678.jpg?v=1767759605","url":"https:\/\/www.bookshop.lt\/products\/key-account-plans-taylor-francis-ltd-9780750683678-lynette-ryals","provider":"Bookshop","version":"1.0","type":"link"}