{"product_id":"media-handbook-taylor-francis-ltd-9781032698328-a-complete-guide-to-advertising-media-selection-planning-research-and-buying-helen-katz","title":"Media Handbook","description":"\u003cp\u003eNow in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.\u003c\/p\u003e","brand":"Helen Katz","offers":[{"title":"Default Title","offer_id":52261280186710,"sku":"9781032698328","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032698328.jpg?v=1767792371","url":"https:\/\/www.bookshop.lt\/products\/media-handbook-taylor-francis-ltd-9781032698328-a-complete-guide-to-advertising-media-selection-planning-research-and-buying-helen-katz","provider":"Bookshop","version":"1.0","type":"link"}