{"product_id":"new-product-development-taylor-francis-inc-9780789015662-successful-innovation-in-the-marketplace-michael-z-brooke","title":"New Product Development","description":"\u003cp\u003eBrooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e\u003c\/p\u003e","brand":"Michael Z. Brooke","offers":[{"title":"Default Title","offer_id":52234365206870,"sku":"9780789015662","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789015662.jpg?v=1767753529","url":"https:\/\/www.bookshop.lt\/products\/new-product-development-taylor-francis-inc-9780789015662-successful-innovation-in-the-marketplace-michael-z-brooke","provider":"Bookshop","version":"1.0","type":"link"}