{"product_id":"new-service-development-sage-publications-inc-9780761917427-creating-memorable-experiences","title":"New Service Development","description":"\u003cp\u003eExplore the transformative journey of service development with the insightful book \u003cstrong\u003eNew Service Development\u003c\/strong\u003e. Authored by industry experts and published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1999, this comprehensive guide spans \u003cstrong\u003e344 pages\u003c\/strong\u003e and delves into the evolving landscape of service offerings. The book emphasizes the shift from traditional transactional approaches to a more immersive experience-driven model. Perfect for professionals and students alike, \u003cstrong\u003eNew Service Development\u003c\/strong\u003e provides valuable strategies and frameworks to enhance your understanding of creating innovative service products. Whether you're in marketing, management, or entrepreneurship, this essential read will equip you with the tools needed to thrive in today’s competitive market. Don't miss the opportunity to elevate your service development skills with this must-have resource!\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52234352230742,"sku":"9780761917427","price":151.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761917427.jpg?v=1767753507","url":"https:\/\/www.bookshop.lt\/products\/new-service-development-sage-publications-inc-9780761917427-creating-memorable-experiences","provider":"Bookshop","version":"1.0","type":"link"}