{"product_id":"optimal-database-marketing-sage-publications-inc-9780761923572-strategy-development-and-data-mining-ronald-g-drozdenko","title":"Optimal Database Marketing","description":"\u003cp\u003eDiscover the transformative power of database marketing in \"Optimal Database Marketing\" by Ronald G. Drozdenko. Published by SAGE Publications Inc in 2002, this comprehensive hardback spans 424 pages and delves into the long-term effects of database marketing strategies on organizations, customers, and society at large. Designed for advanced undergraduate and graduate courses, the book expertly transitions from fundamental concepts to intricate data analysis techniques that enhance the marketing process. Whether you're a student, a marketing professional, or simply interested in the evolving landscape of e-commerce and direct marketing, this insightful resource is essential for understanding how to leverage databases effectively. Enhance your marketing skills and stay ahead in the competitive business world with this authoritative guide.\u003c\/p\u003e","brand":"Ronald G. Drozdenko","offers":[{"title":"Default Title","offer_id":52233743171926,"sku":"9780761923572","price":257.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761923572.jpg?v=1767752390","url":"https:\/\/www.bookshop.lt\/products\/optimal-database-marketing-sage-publications-inc-9780761923572-strategy-development-and-data-mining-ronald-g-drozdenko","provider":"Bookshop","version":"1.0","type":"link"}