{"product_id":"strategic-media-planning-and-buying-taylor-francis-ltd-9781032499826-integration-of-traditional-and-digital-media-basant-rathore","title":"Strategic Media Planning and Buying","description":"\u003cp\u003eDiscover the essential guide to navigating the complexities of advertising with \u003cstrong\u003eStrategic Media Planning and Buying\u003c\/strong\u003e by \u003cstrong\u003eBasant Rathore\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2024, this insightful hardback spans \u003cstrong\u003e420 pages\u003c\/strong\u003e and delves deep into the intricacies of media planning and buying within the Indian advertising landscape.\u003c\/p\u003e \n\n\u003cp\u003eThis book offers a thorough examination of media strategies, equipping brands and businesses with the knowledge to effectively engage their target audiences. Rathore's expertise in commerce shines through as he articulates the vital components necessary for successful media campaigns, ensuring that readers can optimize their advertising efforts.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a student, or an entrepreneur, \u003cstrong\u003eStrategic Media Planning and Buying\u003c\/strong\u003e is an invaluable resource for understanding how to connect with consumers in today’s dynamic marketplace.\u003c\/p\u003e","brand":"Basant Rathore","offers":[{"title":"Default Title","offer_id":52258481701206,"sku":"9781032499826","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032499826.jpg?v=1767788848","url":"https:\/\/www.bookshop.lt\/products\/strategic-media-planning-and-buying-taylor-francis-ltd-9781032499826-integration-of-traditional-and-digital-media-basant-rathore","provider":"Bookshop","version":"1.0","type":"link"}