{"product_id":"successful-digital-transformation-initiatives-in-smes-springer-international-publishing-ag-9783031364648-a-relational-goods-perspective-anna-marrucci","title":"Successful Digital Transformation Initiatives in SMEs","description":"\u003cp\u003eDiscover the essential insights in \u003cstrong\u003eSuccessful Digital Transformation Initiatives in SMEs\u003c\/strong\u003e by \u003cstrong\u003eAnna Marrucci\u003c\/strong\u003e, published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2023. This compelling hardback edition spans \u003cstrong\u003e86 pages\u003c\/strong\u003e and delves into the critical role of workforce involvement in the success of digital transformation efforts within small and medium-sized enterprises (SMEs).\u003c\/p\u003e \n\n\u003cp\u003eAnna Marrucci emphasizes the need for innovative strategies to engage employees and foster their participation in digital initiatives. As businesses navigate the complexities of digital change, understanding how to motivate and involve staff is paramount. This book offers valuable perspectives that can help organizations implement effective transformation strategies.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a business leader, manager, or interested in digital transformation, this book is a must-read for anyone looking to enhance their understanding of employee engagement in the digital age. Don't miss the opportunity to explore these transformative ideas!\u003c\/p\u003e","brand":"Anna Marrucci","offers":[{"title":"Default Title","offer_id":52258280964438,"sku":"9783031364648","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031364648.jpg?v=1767788589","url":"https:\/\/www.bookshop.lt\/products\/successful-digital-transformation-initiatives-in-smes-springer-international-publishing-ag-9783031364648-a-relational-goods-perspective-anna-marrucci","provider":"Bookshop","version":"1.0","type":"link"}