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Positioning: The Battle for Your Mind
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€21,99
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€28,15
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Autorius Al Ries
Aprašymas
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Positioning: The Battle for Your Mind