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Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Springer Proceedings in Business and Economics
Akcijos kaina
€147,24
Įprasta kaina
€179,64
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Nėra tokio varianto
Autorius Francisco J. Martínez-López
Aprašymas
Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.
Advances in Digital Marketing and eCommerce