Retail Location Planning in an Era of Multi-Channel Growth

Akcijos kaina €61,99 Įprasta kaina €72,53
Autorius Mark Birkin
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

224 psl.

2019 m.

Minkštas viršelis

Brūkšninis kodas: 9780367218751
Aprašymas

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysi