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Guide to Preparing Cost-Effective Press Releases
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€48,99
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€60,75
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Autorius Robert H. Loeffler
Aprašymas
An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.
Guide to Preparing Cost-Effective Press Releases