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Competitive Intelligence
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| Autorius | Christopher Murphy |
|---|---|
| Leidėjas | Taylor & Francis Ltd |
| Išleista | 2024 m. |
| Kalba | Anglų |
| Puslapiai | 302 psl. |
| Formatas | Minkštas viršelis |
| Žanras | Ekonomika |
| ISBN | 9781032837581 |
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan