Advertising Account Planning

Įprasta kaina €83,99
Express siuntimas (2-3 d.d.)

Larry D. Kelley

262

2014

Paperback / softback

Taylor & Francis Ltd

Brūkšninis kodas: 9780765640369

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.