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Advertising in Modern and Postmodern Times
Published in association with Theory, Culture & Society
Akcijos kaina
€196,00
Įprasta kaina
€246,96
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Autorius Pamela Odih
Aprašymas
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
Advertising in Modern and Postmodern Times