Applied Consumer Psychology

Discover the intricate world of consumer behavior with Applied Consumer Psychology by Gareth Harvey, published by Kogan Page Ltd in 2025. This comprehensive textbook spans 400 pages and delves into the psychological principles that drive consumer decision-making. Learn how to tackle the challenges faced by marketers today, including effective packaging, impactful advertising, innovative store design, and persuasive copywriting. With practical applications and insights, this book equips you with the knowledge to enhance your marketing strategies and connect with your audience on a deeper level. Perfect for students and professionals alike, Applied Consumer Psychology is an essential resource for anyone looking to excel in the field of marketing.