Art of the Deal

Discover the transformative insights of the art world in Art of the Deal by Noah Horowitz, published by Princeton University Press in 2014. This revised edition spans 400 pages and delves into the intricate relationship between art and economics. Horowitz examines how skyrocketing prices and the collapse of traditional boundaries have reshaped the art landscape, compelling artists to adopt strategic approaches to their careers. In today’s market, art is not just created; it is meticulously packaged, marketed, and sold. This compelling exploration is essential for anyone interested in art as an investment and the evolving dynamics of the contemporary art scene. Whether you're an artist, collector, or simply an art enthusiast, Art of the Deal offers valuable perspectives on navigating this complex world.