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Artificial Intelligence for Marketing Management
Routledge Studies in Marketing
Akcijos kaina
€146,00
Įprasta kaina
€186,88
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Autorius Park Thaichon
Aprašymas
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Artificial Intelligence for Marketing Management