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As Heard on TV: Popular Music in Advertising
Ashgate Popular and Folk Music Series
Akcijos kaina
€176,00
Įprasta kaina
€223,52
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Nėra tokio varianto
Autorius Bethany Klein
Aprašymas
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
As Heard on TV: Popular Music in Advertising