Big Data Analytics

Applications in Business and Marketing

Akcijos kaina €48,99 Įprasta kaina €57,32
Autorius Kiran Chaudhary
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

261 psl.

2021 m.

Minkštas viršelis

Brūkšninis kodas: 9781032187662
Aprašymas

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.