• Book cover of: Branding TV. By: Walter McDowell

Branding TV

Walter McDowell

€73,74
€73,74 €76,49 Išpardavimas

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Minkštas viršelis · Šis leidimas €73,74Pristatymas 3-4 sav.
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Branding TV

Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure, build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.

Book cover of: Branding TV. By: Walter McDowell

Branding TV

€73,74
€73,74 €76,49