Brandjack

Discover the groundbreaking insights of Brandjack by Palgrave Macmillan, published in 2014. This compelling hardback spans 307 pages and delves into the phenomenon of brandjacking—when organizations lose control of their brand's image in the digital realm. Featuring over 90 case studies from notable brands such as BP, Beyoncé, Pizza Hut, and Chrysler, this book provides a comprehensive analysis of how crisis communication intersects with social media. Brandjack not only charts the evolution of this trend but also equips readers with practical advice for navigating the challenges posed by brand pirates. Perfect for marketers, business owners, and anyone interested in protecting their brand's reputation online, this essential read is a must-have for your bookshelf.