Building Strong Brands

Įprasta kaina €24,99
Express siuntimas (2-3 d.d.)

David A. Aaker

400

2010

Paperback / softback

Simon & Schuster Ltd

Brūkšninis kodas: 9781849830409

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.