Buyology

Įprasta kaina €25,99
Express siuntimas (2-3 d.d.)

Martin Lindstrom

272

2009

Paperback / softback

Cornerstone

Brūkšninis kodas: 9781847940131

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.