Character Merchandising

Explore the intricate world of character merchandising with "Character Merchandising" by Vandana Mahalwar, published by Springer Verlag in 2024. This insightful hardback edition spans 150 pages and delves into the crucial issues and challenges associated with unauthorized character merchandising. Mahalwar meticulously examines what constitutes a character, alongside its legal rights, including property rights, personality rights, and publicity rights. This book is an essential resource for anyone interested in the legal complexities of character merchandising, making it a must-have for legal professionals, marketers, and brand managers alike. Stay ahead in the evolving landscape of character rights and discover the implications of unauthorized usage in this comprehensive guide.