Children as Consumers

Delve into the fascinating world of young consumers with Children as Consumers by Taylor & Francis Ltd. Published in 1998, this insightful paperback spans 224 pages and examines the intricate process of how children are socialized into consumer culture. The book explores their responses to advertising, their preferences, and the beliefs they form about products and brands. It also raises critical questions about the need for protective legislation and regulation to safeguard young minds in a commercialized society. Ideal for parents, educators, and researchers, this book offers a comprehensive understanding of children's roles as consumers. Discover the complexities of childhood consumerism and its implications for society.