City Branding and New Media

Discover the innovative world of urban identity with City Branding and New Media by Maria Cristina Paganoni. Published by Palgrave Macmillan in 2015, this insightful hardback spans 162 pages and delves into the essential role of city branding within the public sector, particularly through the lens of e-governance.

Paganoni offers a unique linguistic, discursive, and semiotic perspective on how local administrations and public bodies effectively engage their stakeholders. The book addresses critical themes such as active citizenship, social inclusion, and the promotion of cultural heritage and events. Perfect for professionals in government marketing and city promotion, this work is a must-read for anyone interested in the intersection of new media and public administration.

Enhance your understanding of city branding and its impact on community engagement with this compelling resource.